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Reality Check: Amazon Should Shut Down Their Drone Program

Reality Check: Amazon Should Shut Down Their Drone Program

by Brittain Ladd | Aug 9, 2023 | No Retreat, No Surrender, Retail

There comes a point in time when individuals and companies must face the facts and accept reality. Amazon, for example, has been touting since 2013 that they would become the leader in delivering packages that weighed five pounds or less via drones. Amazon isn’t close...
First Look at How PepsiCo is Using Tesla’s Electric Semi Trucks in their Business

First Look at How PepsiCo is Using Tesla’s Electric Semi Trucks in their Business

by Brittain Ladd | Aug 4, 2023 | Logistics, No Retreat, No Surrender, Retail, Supply Chains, Trucking

Tesla has only delivered a limited number of its electric semi trucks, and most of them are in operation in PepsiCo’s fleet – primarily in its Sacramento facility, which has been completely electrified and is solar-powered. Tesla’s semi truck has a list price of...
Andy Jassy’s Letter to Amazon Shareholders: A Review

Andy Jassy’s Letter to Amazon Shareholders: A Review

by Brittain Ladd | Apr 13, 2023 | Delivery, No Retreat, No Surrender, Retail

Amazon CEO Andy Jassy released his annual letter to shareholders. You can read the letter in its entirety here. Below are my comments. Overall, Jassy is focusing on all the right things for Amazon. Jassy had to reduce headcount at the corporate level, and allow for...
The Brutal Truth About Quiet Platforms

The Brutal Truth About Quiet Platforms

by Brittain Ladd | Apr 3, 2023 | Economics, Logistics, No Retreat, No Surrender, Retail, Supply Chains

The following is my opinion only. Shekar Natarajan has been forced out as President of Quiet Platforms, a logistics company purchased by American Eagle Outfitters (AEO) in 2021 for $360M. AEO acquired the company AirTerra also in 2021. The news of Shekar’s...

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