Articles
Crying in their Beer: The Lessons Learned from Bud Light’s Marketing Brouhaha
When I was 16, I swallowed a mouthful of beer for the first time. I started to spit, and then I exclaimed to the adults who gave me the beer, "Why would anyone want to drink this stuff?” The adults laughed and stated that the taste of beer would, "grow on me." I never...
When a Consulting Firm is Dysfunctional, Who Do They Call for Help?
Strategy is arguably the most difficult thing for a company to consistently get right. Corporations can succeed for years in their industry only to eventually fail by making one strategic mistake. Nothing proves my point more than the recent events at the global audit...
Which is Better for Global Supply Chain Management – AI or Digital Twins?
Fortune 500 companies are seeking my opinion on what they should do regarding the use of AI within their supply chains. I have researched AI for over five years and much of my research is on the use of AI in supply chains. Although I'm a believer in AI, I am skeptical...
The Cautionary Tale of Online Pharmacy Capsule
Capsule is attempting to rebuild the pharmacy industry leveraging an emotionally resonate brand and technology that enables customized outcomes for doctors, hospitals, insurers and manufacturers. I've researched Capsule since the company was founded by CEO Eric...