The PepsiCo Deception

The PepsiCo Deception

There are many examples of deception throughout history. The attack on Pearl Harbor in Hawaii on December 7, 1941, is arguably one of the most famous deceptions ever conceived. Japanese Admiral Isoroku Yamamoto conceived the Pearl Harbor attack and Captain Minoru...
Free Shipping Is Coming To An End

Free Shipping Is Coming To An End

According to a report from Reuters, and several other publications, retailers have finally come to the realization that free shipping isn’t free. Amazon popularized the concept of free shipping as a unique selling proposition, leveraging their profitable Prime...