by Brittain Ladd | Jul 12, 2026 | Logistics, Strategy, Supply Chains
On the night of April 24, 1980, eight RH-53D Sea Stallion helicopters lifted off the deck of the USS Nimitz in the Arabian Sea and turned north toward Iran. Their mission was to rescue 53 American hostages held in Tehran since November 4, 1979 — 50 inside the U.S....
by Mindee Forman | Jun 12, 2026 | Logistics, Retail
In July 2023, I published an article titled: “Is Automation Inside Rivian Vans the Next Opportunity for Amazon?” My argument was simple: The future of last-mile delivery would not be determined solely by autonomous driving. The bigger opportunity was...
by Brittain Ladd | Aug 6, 2025 | AI, Logistics, Retail, Supply Chains
I broke the story that Convoy was going out of business. Dan Lewis will confirm this. Out of respect for Dan, Grant Goodale, and the hardworking team from Convoy, I gave Dan several extra days to find a buyer for Convoy instead of me immediately writing a LinkedIn...
by Brittain Ladd | Jan 6, 2025 | Delivery, E-Commerce, Grocery, Logistics, Microfulfillment, No Retreat, No Surrender, Retail, Strategy, Supply Chains
In 2013, executives at Lidl made the decision to enter the U.S. grocery market. Lidl is a German-owned discounter that operates over 12,000 stores located in 31 countries. Lidl competes on price hence the reason why it is referred to as a discounter. Lidl sells around...
by Brittain Ladd | Jan 1, 2025 | AI, Delivery, E-Commerce, Grocery, Logistics, Microfulfillment, No Retreat, No Surrender, Retail
This article originally appeared in Forbes. July 8, 2018 Aside from Amazon’s acquisition of Whole Foods, few grocers generated as much press and excitement in 2017 than Lidl’s arrival in the United States. Opening its headquarters in Arlington, Virginia,...
by Brittain Ladd | Oct 13, 2024 | Delivery, E-Commerce, Grocery, Logistics, Microfulfillment, No Retreat, No Surrender, Retail
In The Beginning I joined Amazon in 2014. My first role was designing strategies for Amazon to become a 3PL. I have extensive supply chain and logistics experience. I then transferred into a team focused on designing fulfillment strategies for groceries. To ensure...
