by Brittain Ladd | Jul 13, 2026 | AI, Logistics, Retail, Strategy
Game theory tells you what position you must hold. Statistics tells you the odds your plan actually gets you there. Almost no company computes either. Ask a Fortune 500 strategy team what their plan is, and you will receive a narrative: a market thesis, a three-year...
by Brittain Ladd | Jan 6, 2025 | Delivery, E-Commerce, Grocery, Logistics, Microfulfillment, No Retreat, No Surrender, Retail, Strategy, Supply Chains
In 2013, executives at Lidl made the decision to enter the U.S. grocery market. Lidl is a German-owned discounter that operates over 12,000 stores located in 31 countries. Lidl competes on price hence the reason why it is referred to as a discounter. Lidl sells around...
by Brittain Ladd | Oct 25, 2023 | Delivery, Logistics, Strategy, Supply Chains
Uber Freight, launched in 2016, continues on a mission to disrupt the trucking industry. The $2.25B acquisition of Transplace in 2021 accelerated Uber Freights growth but the company continues to be impacted by changes in the economy that have driven freight volumes...
by Brittain Ladd | Jul 25, 2023 | No Retreat, No Surrender, Retail
I first started writing about the concept of mobile stores in 2010. I coined the phrase, “Hail a store” because I thought consumers should be able to access groceries and other products as easily as hailing an Uber. When I wrote an article about Robomart,...
by Brittain Ladd | Oct 26, 2021 | Delivery
GETTY Read original article on Forbes Uber launched in 2011. And a new form of transportation was also launched: ride-hailing. Ride-hailing allows customers to use an app to request a car at a customer’s location that will then deliver them to wherever they want to go...
